https://www.meltonecastro.com/work daily 1.0 2024-06-12 https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518577308065-OXOXT1GEC055K8Y68Y4V/RocketReel_lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518578728071-O6FAGS2ZCG1H8EX4P8NC/BM_BareSkin.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518579217196-398GNK6CX74F9KXE5AJN/BM_ForceofBeauty.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518746162055-GYT4JB7ZLD5UQJ2KGG61/WM.com_Identity_Guidelines_Cover.jpg Work - Walmart.com Identity Guidelines Developed the logo and the Identity Guidelines for use in in-store signage. System was developed to create awareness of the deeper assortment of the online channel. Objective was to keep sales within the Walmart company versus losing a customer to competitors. https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518574667795-I79ES996AOF3D97GFM67/Shaklee_site_lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518763183791-3UOH9QUXZ036SPSVXWHT/EM13_649_StaffPicks_AshleyHinds_Lead.gif Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518838236089-GZYDT5UV4WNB9XUAGMWC/BM_Email_Guidelines_Lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1520291963696-V7UMQR5G31X1815FHHKC/MR_Semi_Annual_Sale_lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518839151171-YR2RVMVNNIFW455Z7TJG/Ion_Visual_Guidelines_Lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1616287359985-U5A9UHVVB67RWQG48SUR/image-asset.jpeg Work - Facebook Video Ad: Spin the Bottle Conceptualized, designed and created the Spin-the-bottle animation in After Effects https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1621036309067-YAFDH1DKOBTMWNOG4HJN/Portfolio_2021_1500x1500_BlackFriday_CAM_lead.gif Work - Visualization of 2020 Consecutive Holiday Promotions My team has been continually working on rush promotions after rush promotions with very little time to conceptualize. I created the visualization for the rapid, upcoming Holiday promotions. Strategically planning out how the promotions would look and animate. To cut more time off, I presented to our leadership and received prior approval. This enabled my designers to execute these rapid-fire promotions, usually entailing 35 to 45 assets for each. At this point, we were only a week and a half ahead of each launch date, and creating efficiencies was key to meeting our very tight deadlines and very aggressive sales goals. https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1654915029750-ZYTOE3UMNSUWGSX402QT/Photo_Art_Direction_2019_SummerPromo_Lead+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1654915454175-9AISNBWFNDG3KGPIFDBJ/Personalized_Routine_Lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1654915524037-W8T3VS429FP9HEWQC46B/MR_Acct_Mobile_Lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1522882532182-GVIWV5XWM9W81L68YB2B/Peets_Campaign2017_Concept2_Lead.jpg Work https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1717738825411-A8MYZGIELPCQUG6TWS4V/SPF30_Launch_Lead.jpg Work - NEW ZINC SHEER MINERAL SUNSCREEN SPF 30 PROTECTION UNDER THE SUN Ultra-sheer facial sunscreen blends seamlessly into skin, weightlessly moisturizes, and grips makeup for all-day wear with broad spectrum SPF 30 protection. Natural zinc oxide blocks harmful rays, while ectoin and butterfly ginger extract help strengthen the skin's barrier, lock in hydration, and prevent daytime damage. The vibe for this campaign is outdoor and active, and this SPF works beautifully with makeup. Terra cotta and the teal component color are used as the campaign colors, outside of our brand colors, to compete with other SPFs on the market better visually. https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1717900198014-XPKL1HJ42MLBTI89AGJM/AMZ_A%2B_Content_Lead.jpg Work - Upgrading Biossance's Status on Amazon.com to A+ Content GOAL: In our commitment to continually improving and elevating our brand, Biossance has upgraded its Brand store on Amazon.com. This upgrade allows access to better interface tools, enabling us to add a brand story module, enhanced images, and strategically placed text. These improvements are designed to increase conversion rates, drive more traffic, and boost sales. STRATEGY / PLAN: Creating these assets required careful planning and the development of tailored product campaigns for each SKU. The project is currently in the final stage of Phase I, which involves submitting the brand story module and the first five product pages for review to gain approval for A+ content. RESULTS: Once awarded the A+ upgrade, I will design the remaining 17 SKUs and create a comprehensive and much-elevated brand landing page. This upgrade will enhance our presence on the platform and provide a more engaging experience for our customers. https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1717718836941-AKUST6F59RNWM3WY3ZFB/Ectoin_Launch_Lead.jpg Work - Ectoin Overnight Rescue Launch Campaign Ectoin Overnight Repair sets itself apart from typical moisturizers by working its magic to repair and strengthen your skin's moisture barrier while you catch your beauty sleep. The overall colors are based on the brand's colors but shifted slightly to give a more nighttime feel. The campaign consisted of three phases: Tease, Reveal, and Launch, with days following with new creative in emails and social Instagram stories (not shown as they were assigned to a video editor). https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1717980374165-OTUIIVPS8HMT5CWA080I/Beauty_Advisor_Lead.jpg Work - Launching the Beauty Advisor Service Goal: Customer Service Enhancement The goal of Biossance Beauty Advisors is to introduce a new service aimed at providing a more personal experience for our customers. Our expert advisors, passionate about clean beauty, aim to guide customers on their wellness journey with tailored recommendations and personalized routines. Through genuine interactions, we strive to empower customers to feel recognized and confident in themselves. https://www.meltonecastro.com/about daily 0.75 2024-06-16 https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/1518752930913-Q0ZMDS2I7ABY1XC5GJVE/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/f47aef51-1c28-45ee-b9db-ab9afc5cdf43/WInnieBuffyBella_2.jpg About My sweet and adorable fur-babies: Winnie, Buffy, and Bella https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/cef56c50-0aeb-429a-95ba-d4bb86fce82f/melton_castro_resume_2024_PH2.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/e3c07115-918b-48d6-b243-856fb94b9f92/melton_castro_resume_2024_PH.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8211f38fd4d27732fe95c3/91d4d123-d340-4d8e-bb6e-df1dfe15ab03/Client_Logos.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference.